Bad Data Test
How much revenue are you losing to bad data?
The Bad Data Test is a direct diagnostic for B2B SaaS teams that need clearer answers on attribution gaps, anonymous traffic loss, targeting inefficiency, and hidden pipeline leakage.
What the test diagnoses
- • Attribution blind spots that distort budget decisions
- • Anonymous traffic that never becomes known pipeline
- • Weak conversion feedback loops hurting paid efficiency
- • Measurement gaps between ad platforms, CRM, and reporting
What happens after completion
Qualified teams get a clearer view of where the Bad Data Tax is likely showing up. From there, DGE can scope a Revenue Recovery Audit to quantify the opportunity.
Best fit
- • B2B SaaS companies
- • $5M-$100M ARR
- • $50k-$500k per month in paid media
- • An in-house growth or demand gen team